We received our brief from the illustration and animation agency “Handsome Frank”.

The purpose of this brief was to create the visual identity of a product of our choice, create 8 illustrations to promote the product and display, through the use of mock-ups, how these illustrations would appear in the ‘real world’.

I decided to create a brand of coffee that sells single-origin beans, from the best producers of coffee around the world. 

The name of my brand is simple, yet effective, because it is a reference to purity, authenticity, and nature, while also stating that each coffee bag has a unique origin.

I researched the best ways it could be produced in the most sustainable way and has the best taste, making this brand a high-valued good on the market, hence why the choice of green and gold colour and design of the packaging. 

Each illustration represents a different country, combining an image of the national animal, national plants and flowers and the notes of the coffee beans with images of respective food.

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(Click on image to see coffee notes and origins)

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