My project and animation delved into the complex relationship between technology and society, specifically focusing on the pervasive impact of capitalism, critiquing the consequences of targeted advertising, consumerism, materialism, and the manipulation of dreams.

Drawing inspiration from speculative scenarios, I presented a cautionary tale highlighting how power structures exploit technology to maintain control. The animation delved into our collective consciousness, revealing the dangers of allowing advertising to shape our desires.

Using evocative imagery and dynamic storytelling, I challenged assumptions about the future, prompting viewers to reflect on the role of technology in our lives and its ethical implications and the interplay between technology, capitalism, and society.

The goal was to inspire individuals to resist consumerism and navigate technological influences with intention. By challenging the status quo, encouraging critical thought, and fostering an informed society, my project aimed to ignite change and envision a more conscious future.

​

The zine serves as a complementary companion to the animation, offering a comprehensive exploration of the brain-implanted chip technology depicted. It provides vital context, delving into the advantages, disadvantages, and social implications of the chip. As an interactive and educational medium, the zine encourages reflection and critical thinking, empowering individuals to make informed decisions about emerging technologies. By fostering a deeper understanding and facilitating engagement with the subject matter, the zine serves as a valuable resource for viewers to explore and contemplate the broader implications of this technology.

​

The device, envisioned as a collectible item, would be enclosed in a transparent glass or plastic case, reminiscent of those used for showcasing car models. This presentation adds to its appeal and offers a visual glimpse into its intricate design. Additionally, the device features a built-in light that illuminates when activated, mimicking its functionality in the animation. This dual purpose of serving as both a collectible and a functional lamp enhances its value and broadens its potential audience. The transparent casing not only showcases the device but also creates captivating lighting effects, highlighting its intricate details and augmenting its visual allure. These qualities contribute to its desirability, making it an attractive choice for a diverse range of potential buyers.